One of the biggest challenges that research institutes and universities face is to empower and motivate their researchers and research groups to exploit Horizon 2020. Unfortunately most of these organisations are relying on extrinsic motivators (Horizon 2020 funds, orders issued by supervisors, etc) for achieving that but apparently with no significant results (low success rate in Horizon 2020, not attractive with researchers, etc). On the other hand, champions in Horizon 2020 have applied intrinsic motivators as best practices for empowering their researchers and research groups to exploit successfully Horizon 2020. Based on these best practices as well as on scientific findings, we have developed the V.A.L.U.E.™ formula that is the most comprehensive one for empowering researchers to exploit successfully Horizon 2020. Based on the V.A.L.U.E.™ formula, we empower researchers, research groups and research support offices for advancing their potential within Horizon 2020. You can download the full set of slides by registering for free below: